David Roth, CEO and co-founder

David Roth, CEO and co-founder at Appfirst, brings over 20 years of experience leading organizations and leveraging partnerships for building successful companies. David sets the AppFirst strategic direction and guides the day-to-day business execution. He served as Chief Executive Officer of DRE from 2008- 2009. David was CEO at Trigence (now AppZero), an application virtualization company, where he established the company’s success with quarter over quarter revenue growth through enterprise adoption and closed two rounds of venture capital. In 2003, David took on the role of Vice President, Services and Business Development at Consera, an IT automation company which was acquired by HP in 2004. As the Founder and CEO of Stratis Group, David built teams that drove the growth of this eBusiness B2B solutions company throughout the late 1990s. David began his career as a National Accounts Manager in the late 1980s at NYNEX and early 1990s at Microsoft. David received his Bachelor’s degree from the University of Southern California and also attended the University of Arizona.

David’s passion can be seen both in and out of the office, across his kids’ soccer field and as virtual CIO for his wife Lauren’s corporate events business.