AppFirst Launches First SaaS-Based Application Performance Monitoring Solution for Entire Application

SaaS IT Operations Go from Reactive to Proactive with AppFirst

Direct View of Application Execution Environment Offers Advanced Monitoring Capabilities for Improved Performance, Satisfaction and Costs

NEW YORK and MOUNTAIN VIEW, Calif. – April 16, 2010 – AppFirst today announced the immediate availability of AppFirst Professional Edition, the first Software-as-a-Service (SaaS)-based application performance monitoring solution at the Under the Radar: Commercializing the Cloud event in Mountain View, Calif.  With only one piece of software users are provided unique visibility into an entire application – regardless of language, application type or location (cloud, physical or virtual servers). AppFirst enables SaaS IT operations to proactively monitor applications, driving down the cost of operations, see changes before they become problems and improve customer satisfaction.

Using patent-pending technology AppFirst delivers a real-time view of applications as they execute.  There are no limitations on language or application components such as databases, application servers or web servers.  The application execution model — the view of the application as it is running on the physical infrastructure — has never been visualized before.  Without that real-time view, IT operations is constantly in reactive mode.   In SaaS organizations where the application is the business it is critical to be proactive and see changes before they become issues.

“We need AppFirst to put the right operational controls in place,” said Rick Nucci, CTO for Boomi.  “It provides a proactive monitoring solution that links to usage of our application so we can capacity plan effectively to ensure we are ahead of our customers needs.”

AppFirst Professional Edition includes:

• Dashboard – clear visibility into any changes in the executing application
• Alert Management – immediate notification when user defined thresholds are reached
• Data Flow –visualization of network connections and flow of information between application servers across servers that run applications
• Data Insight — detailed data of executing applications, compare time frames to understand changes in the executing application
• Capacity Planning –maximum efficiency at minimum cost, ensuring applications have all necessary resources

“Applications have always been difficult to manage and now are more complex with the movement to the cloud”, said David Roth, CEO and co-founder, AppFirst. “AppFirst is the first application performance monitoring solution that opens up the application black box, enabling SaaS IT operations to finally manage applications and deliver on the promise of software that works.”

AppFirst was selected to present at Under the Radar: Commercializing the Cloud.  In its 16th series, the conference showcases the best of breed technology startups in the Cloud Computing Ecosystem.  Judges include CIOs, CTOs and IT executives from Bank of America, ING, MTV, Digg, Intuit, Salesforce, Rackspace and more.  Under the Radar is designed to connect CEOs, technology executives, investors, analysts and press together with one ultimate goal: to get the deal done.

AppFirst Professional Edition is available for free for 30 days.  After the initial trial period, subscription pricing for four or more servers is $30 per server per month.

About AppFirst, Inc.

AppFirst delivers a SaaS-based application performance management solution uniquely providing IT operations complete visibility into the behavior and performance of applications across the entire application stack, regardless of language, application type or location (cloud, physical or virtual servers).  Visibility into the executing application enables proactive monitoring to drive down cost of operations, see changes before they become problems and reduce customer churn.  Founded in 2009, AppFirst is a New York City-based company backed by FirstMark Capital and First Round Capital.  More information is available at www.appfirst.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

This entry was posted on Thursday, April 15th, 2010 at 5:05 pm and is filed under Company News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.